just last week, my BMM tutor approach my class to help out with the EFFIE awards - judging event. EFFIE awards is an award that is given to the most effective advertisement. like you know the adverts you see on tv, at the bus stops, etc.. yeah. so me and some of my classmates went to Shangri-La Hotel ytd evening for the briefing and check the items for the judging to take place the next day.

woke up real early today as we had to reach Shangri-La Hotel by 7.15am! haha. spent time preparing and going through the creatives (tvcs, posters, radio etc...). soon the judges began to reach and the judging event begin. we had 6 different rooms for 6 different panels. each panels has about 3 to 4 categories of campaigns to judge.

my classmates and i were there to help with the playing of the videos, giving out the creatives, collecting the forms, etc.. though the job may be simple. but the experience is really rewarding. you get to know and talk to the different people (judges) that works in the marketing industry. some of them are managing directors, regional managers, marketing managers etc.. and we get to see alot of advertisements, some of which are really good.

IAS (Institute of Advertising of Singapore) is the organiser of this event. the people whom we worked with (mandy, yan, jen .. not really sure how to spell their names) are really friendly and nice to us, they treat us just like friends like that. haha. so after the whole event, we had lunch at the hotel which was provided for everyone. then we were talking with Jen .. and and and, haha. she said they have alot more of such events this year. and she asked if we're interested. me and my friends were like "yes yes yes!" hahaha. so, she said she has our contact no.s and will contact us when she needs our help. haha (:

so, in short, tdy was a really good experience and an eye-opener.